IRISH FILM INSTITUTE

The IFI Player: Showcasing the Best of Irish Film

Media

Launched in 2016, the interactive IFI Player app, powered by Ediflo, showcases the Irish Film Institute’s extensive Irish film collection anytime and anywhere.

Approach

Axonista’s interactive video CMS Ediflo was used to create the IFI player. Using Ediflo’s powerful curation tools the IFI was able to create exclusive curated playlists containing behind-the-scenes commentary from the IFI’s archivists, telling the story of the history of the collection, and how films were brought back to life.

Key Takeaways
Plays
1.3 million plays
Users
150,000+ yearly users
Viewed
1055+ days worth of content viewed
+
With Ediflo’s suite of reference apps, the IFI was able to reach new global audiences across multiple platforms in a matter of weeks,

“This has been transformative for us. Instead of our 30,000 cans of film and 10,000 broadcast tapes being held in controlled vaults, the material is now real and vibrant and curated for people in a way that is easy to navigate on their chosen device.”


Ross Keane
IFI Director

About the Project

The Irish Film Institute is Ireland’s national cultural institution for film. It provides audiences throughout Ireland with access to the finest independent, Irish and international cinema; it preserves and promotes Ireland’s moving image heritage through the IFI Irish Film Archive, and provides opportunities for audiences of all ages and backgrounds to learn and critically engage with film.

The IFI Irish Film Archive collects, preserves and shares Ireland’s national moving image collection, a diverse resource that chronicles over one hundred years of Irish achievement and experience. The Archive collection spans 1897 to the present day, and the cameras of filmmakers have captured the development of modern Ireland in a uniquely accessible manner.  The most important social, political, and historical events of the last century are represented, enabling us to explore our cultural identity and connect with the past.

IFI player interactive video platform

The IFI Player was designed to provide an engaging and interactive video experience for audiences worldwide. The app currently hosts 716 films, including feature-length documentaries, short films, travelogues, newsreel footage, and more.

Using the IFI player, viewers can interact with the IFI’s video content like never before with various types of interactive overlays that allow for in-app content discovery such as timelines and supplemental content.

The apps are available from the Apple App Store and Google Play Store for iOS and Android phones, with apps for TV platforms available on Apple TV, Android TV, Amazon Fire TV & Roku.

Challenges
01
The IFI had over 30,000 cans of film preserved in the IFI Irish Film Archive.
03
Ediflo was used to create a suite of video apps accessible on OTT devices and platforms so that people could find and engage with their content anywhere, anytime.
05
Working with Axonista on the IFI Player applications allows the Irish Film Institute to address the rapidly changing digital landscape for this cultural institution and allow for the integration of future technological developments.
02
They recognized the opportunities of recent technology advancements created for it to grow its audience and the public’s access to its archive collections
04
The IFI Player and its suite of apps allow IFI to keep the heritage material of the IFI Irish Film Archive relevant to today’s viewing consumption habits.

Launch

The release of the IFI Player attracted new audiences from all around the globe, enhanced the organizations’ visibility, and increased social media engagement. The applications continue to generate an increase in brand awareness and engagement for the Irish Film Institute, with substantial press coverage occurring with each new update.

Working with Axonista on the IFI Player applications allows the Irish Film Institute to address the rapidly changing digital landscape for this cultural institution and allow for the integration of future technological developments

“The IFI has found and saved so many important stories, that have so much cultural significance for Irish people and historians everywhere. The challenge is to ensure these stories can be told, retold, and shared with a global audience, using modern storytelling tools that showcase them in their best light.”


Claire McHugh
Axonista CEO

Awards
Winner
Best Creative Staff Engagement National at The 2019 Allianz Business to Arts Awards
Finalist
Best in Storytelling at The 2019 Eir Spiders Awards
30%
Of buyers return to the show more than once
Winner
Best in News, Publishing and Entertainment at The 2017 Eir Spiders Awards
Finalist
Best Large Sponsorship at The 2018 Allianz Business to Arts Awards
Rating
4.5 out of 5 stars on the App Store

“Working with Axonista on the IFI Player applications allows the Irish Film Institute to address the rapidly changing digital landscape.”


Ross Keane
IFI Director

Download the IFI Player App – available on iPhone, iPad, Apple TV, Android Phone, Android Tablet, Android TV, Amazon Fire TV, Roku.

Support the work of the IFI playerhttps://ifiplayer.ie/donate/

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