The Future of Commerce is Shoppable Video — and it’s Already Here
Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so uncomfortable, retailers felt it would never catch on. Then Amazon happened, with a slick user experience and customer reviews that provided all-important social proof. Gradually, shoppers came to trust online shopping. Today ecommerce sales in the U.S. alone are closing in on $1 trillion annually.
