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Shoppable Video: The Beginner’s Guide for Retail Brands

Video consumption is increasing, which means many retail brands are focusing their marketing strategy on video advertising. A study from HubSpot found that 83% of video marketers say that video has helped them generate leads, while 84% of people say that a brand’s video convinced them to buy a product or service. Now, thanks to the innovation of shoppable video, retail brands can engage with their audiences and increase sales like never before.

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